How do you view your projects?

I believe each design project is like a child that needs care, attention, and guidance to grow. If you think you need to create an advertisement or a packaging item, it’s important to imagine the outcome before you begin designing and to develop both a short-term and long-term plan for its maturity.

When you approach each project with this mindset, you’ll notice that to ensure its successful growth and future usefulness, careful planning and nurturing are essential.